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A Dime's Worth
by Zvi A. Sesling

The way Jack tells it he is in his first job out of the service, back from Vietnam with two bullet holes still healing. It is late 1960s and he is glad to be out of the military because he cannot stand taking orders or having the enemy pump bullets into him. He searches the Help Wanted pages and lands a job with Carter Omega Advertising and Public Relations. His boss Herbert gives him two small accounts with which he does so well that Herbert gives him Odyssey Computers a $100,000 account from which he makes about ten percent, a lot more than he was paid by the military.

Anyway, as Jack tells it, Odyssey wants to increase its advertising and public relations budget to one million dollars and invites Carter Omega and five other companies to develop the next level strategy and campaign.

As Jack tells it he is paid fifteen grand a year and his boss drives a forty thousand dollar car with all the bells and whistles. Herbert tells him to draw up an outstanding strategy and campaign. Jack says he does it but Herbert does not like it so he creates a new one. They go to the presentation and lose out to Mason, Cork & Villa. Back at the office Herbert calls everyone into his office and screams that they are idiots and should all be fired and singles out Jack by saying guys like him come a dime a dozen.

As Jack tells it he reaches into his pocket, pulls out a dime which he flips on Herbert’s desk and tells him to go buy a dozen. Then he turns and walks out.